Life longevity brings with it new definitions for catering for older adults, and new needs to accommodate, including the preservation of their independent, active and vibrant life-style. A whole new range of products and services will be needed to enable seniors to preserve their quality of life in all respects - housing, leisure, work, learning, community and care giving - in spite of the decreasing capabilities that aging brings.
Older people suffer from decline in their sensory, cognitive and motor skills. Yet design of products and services is not adapted to their special needs, affinities and the decline in their capabilities. For successful accommodation of new products and services, companies and service providers must take into account the changes in aging people in designing, developing and offering new products and services.
Many of the products/services designed today are usually created from an inclusive point of view - products and services designed for all and planned to serve all. Although offered to the mature population as well, they are not designed based on 3rd age related factors that will facilitate usability, interaction and user experience, and adapted to their age-related decline in perceptual, motor and cognitive pace of reaction. Therefore they become miss-designed, unusable and non-marketable for a very significant and most affluent market segment.
An older person's total experience when interacting with a product or a service is not just about understanding his life style. For building a whole user experience for older people, it is first and most of all about understanding the changes that age brings with it - life style, sensory, cognitive, motor, change of focal points, preferences and interactions.
The challenge that Senior-Touch faces is to participate in the creation of an experience that is enabled by the adaptation of usability to the seniors’ needs and capabilities, and turning products and services to usability enablers, facilitators and life-style enhancers, rather than limiting. Senior-user-oriented design is not a luxury. Lack of adaptation to the needs, preferences and accommodation to mature usability capabilities, can be the make or break of a mature user’s choice to interact with a product/service.
Tailored usability- friendly design is not a luxury, especially in mature population, where lack of adaptation to the needs, preferences and capabilities can be the make or break of a user’s choice to interact with a product/service.
Our expert team was put together to ensure that in each project, all the relevant age related aspects are taken into account, accommodating the special needs of the mature population, encompassing product/service, user and environment to create a satisfying total user experience.
From mature physical, social and emotional life-style to specific impairments, limitations and alterations in older people’s motor, sensory, cognitive and emotional functions and the accommodation of new needs and life style exigencies.
Why a third age expert house?